By Janice Harris
Once a year, some of the world’s most prominent designers, architects, product developers, media professionals, and design enthusiasts descend on Los Angeles for the Dwell on Design trade event. And 2018’s Dwell on Design, the largest design fair on the West Coast, was nothing short of spectacular. It’s here that people from all walks of life come together to celebrate fantastic modern design, emerging technologies, and new product lines.
Thanks to our close relationship with the world-renowned designer and president of Arch-Interiors Design Group, Christopher Grubb, we were able to be on-location for an exclusive interview he had with the event director at Dwell on Design, Amie Gilmore.
While you wait for the video footage, read some of the duo’s conversation here.
Christopher Grubb (C.G.): Amie, Dwell on Design is definitely not your traditional trade show. It feels like an event. Tell us about what’s going on here in Los Angeles.
Amie Gilmore (A.G.): You’re exactly right. This event is different than your traditional trade show. Here at Dwell on Design, everything is right there on the show floor. We have activations such as The Living Vehicle, prefab homes, and exhibitor booth spaces, and none of it is “classroom-style.” Also, our content and education opportunities are all located on the main stage, which is also on the show floor, so it’s easy to interact in between the booths.
C.G.: There’s a very high caliber of people you bring as speakers and presenters, and the quality really sets Dwell on Design apart from other trade events. So, speaking of education, could you talk about the designers you draw to the event?
A.G.: It’s true. We have a great designer presence, and we seem to always draw full crowds to the main stage. This year, our featured speakers were world famous designers like Jonathan Adler, Karim Rashid, and Savannah College of Art and Design’s Founder Paula Wallace. Seats at these events are always full.
C.G.: One of the most interesting aspects about Dwell on Design is that, while most trade shows are just open to the trade, this event is open to the public. What are some of the aspects that help appeal to both audiences and ultimately bring this show to life?
A.G.: We do things a bit differently than your average trade show. Dwell on Design features traditional booths showcasing products and trends, but we also love to add activations-- things that are built out to the full scale from planning to implementation. For example, we have lots of prefab at this year’s event.
At the end of the day, we want to educate all of our attendees-- professionals and design enthusiasts alike, on trends so they know exactly what’s out there for them. That’s why we have two trade days and an extra day open to the public.
The team here at House Tipster is grateful for Amie Gilmore and her team’s hard work and dedication in putting Dwell on Design together. We want to extend a heartfelt thank you to Amie and Christopher Grubb for the opportunity to get a “behind the scenes” look at this phenomenal event.
To learn about Dwell on Design and make plans for next year’s gathering, which Amie and Christopher agree just gets bigger and better every year, go to dwellondesign.com.