By Janice Harris
It takes a lot of dedication and effort to become a top-notch designer, but Ron Woodson and Jaime Rummerfield have done just that. Our good friend Christopher Grubb, president of Arch-Interiors Design Group, introduced us to this design powerhouse duo at the Winter 2018 Las Vegas Market.
Ron and Jaime are Los Angeles-based designers who provide interior design services to celebrity clientele throughout Southern California. Their unique blend of one-of-a-kind tribal designs and contemporary flare easily set their work apart from anything else we’ve ever seen. Fortunately, we were able to learn more about their company, Woodson & Rummerfield’s House of Design, as well as their collaboration with Nourison, during an exclusive interview they held with Christopher Grubb.
If you’re eager to learn the ins and outs of designing for A-list clientele, you’re not going to want to miss this one.
The Beginnings of Something ‘Good’
Although Christopher has known Jaime and Ron for years, he was eager to hear the story about how they began working together. According to Jaime, the pair were destined to collaborate.
“Ron and I both had our own design practices 15 years ago, and we had a lot of vendors in common,” said Jaime. “One day, Ron invited me to a dinner party and the rest is history.”
Christopher notes that Ron and Jaime’s style choices, which are fairly distinct, match together perfectly, and Ron agrees.
“Our individual design aesthetics do meld,” he said.
Today, Ron and Jaime continue to use the same design principles that started their careers, but now they hold one another accountable for the creation of a superior design product. Jaime told us, “We hold each other to a very high standard of excellence. Each design has to be at a certain level, and it’s always designed with the client in mind.”
It’s Different Every Time
Many designers have a distinct aesthetic — an M.O., so to speak. Christopher asked Jaime and Ron if there were one or two constants in their designs or anything in particular that excites them during the design process.
Ron said each design depends on the client and the particular project, noting that many of their high-profile clients are looking for something they don’t see every day. This freedom naturally gives Ron and Jaime creative liberties and the opportunity to design without adhering to “cookie-cutter standards.”
Jaime took it one step further, adding that a lot of their unique designs are influenced by the bygone era of Los Angeles.
“Regency is a part of our heritage,” she said. “We carry the torch for luxury and Southern California-inspired design.”
Christopher describes the designs coming out of Woodson & Rummerfield’s House of Design as “comfortable glam.”
An Ever-Changing Industry with One Constant: Customization
Back before the recession in 2008, it wasn’t uncommon for Ron and Jaime’s clients to order everything they wanted, even if that meant owning 20 different rugs for one room. But as the financial landscape changed, so did the expectations of the people they worked with.
“People spend differently today,” Jaime told us.
Just because celebrities aren’t buying rugs by the truck-full doesn’t mean they’re not demanding “special” items. In fact, many of the products Ron and Jaime design are handmade, and thus, require some lead-time. “Long lead times aren’t a negative thing, in our opinion,” said Jaime. “We think custom often equals special.”
Diversifying Their Focus
You’ll be hard-pressed to find two people more passionate about design as Ron and Jaime. Fortunately for the community of Southern California, Ron and Jaime’s interest in design has unintentionally put them on a crusade to ensure historic properties throughout SoCal are properly preserved.
Their foundation, Save Iconic Architecture, helps safeguard historic and significant properties throughout the region. Here’s how Ron explains their mission: “In LA, we have so much great architecture, across the board. It goes back to the teens and even the 1800s! And people come to LA and rip that history apart.” When Ron and Jaime decided they couldn’t take it any longer, they realized they had to do something.
Today, Save Iconic Architecture is helping to preserve these properties and ensure the architecture is passed down through the generations.
Portfolio by Nourison
As if they weren’t busy enough, Ron and Jaime are also in the midst of an exclusive partnership with Nourison. In their debut collection under the Portfolio by Nourison collection, Ron and Jaime offer up some amazing, colorful, and unarguably diverse-looking rugs for the mainstream consumer.
“With Nourison, we wanted to use the best fabrics, so our rugs are made of silk and wool. We wanted these rugs to look like works of art in a room,” said Ron. Jaime enthusiastically added, “you can even hang them on the wall!”
According to Christopher, the quality is superb, and the entire line is price-point friendly.
Whether you want to get an A-list-level interior design for your home, care about saving iconic architecture in Los Angeles, or simply want to get a fabulously luxurious rug for your home or apartment, Ron and Jaime’s Woodson & Rummerfield’s House of Design is a great first-stop.
Learn more about Woodson & Rummerfield’s House of Design here.
Thanks to Ron Woodson, Jaime Rummerfield, and Christopher Grubb for this great interview!