By Janice Harris
While here at The International Surface Event (TISE) in Las Vegas, the House Tipster Media Team was pleased to talk with a variety of representatives and designers throughout the floor covering, tile and stone industries.
A great product line that immediately caught our eye was COREtec, manufactured under USFloors' company umbrella. In speaking with Jamann Stepp, Director of Marketing for USFloors, we learned more about the company and this innovative product line.
USFloors, a 16-year-old company, brought the COREtec line to the market in 2013. In doing so, they revolutionized the flooring industry by presenting a one-of-a-kind WPC (wood plastic composite) product to the masses. According to Jamann, “There are a lot of players in this category, but we feel like we’re the innovators and pioneers in the industry.”
By bringing WPC products to fruition, other companies across the industry followed suit. Today, COREtec is synonymous with high-quality, healthy engineered flooring.
COREtec is the ultimate flooring option for almost any residential or commercial space. Why? It all starts with COREtec’s unique specifications. Each plank is backed with a thick natural cork layer. On top of this lies the stable, waterproof core, followed by the vinyl design and wear-layer. When combined, these layers provide a solid, sturdy foundation that emulates wood and stone, but is much stronger and long-lasting.
“[This floor] solves many problems,” Jamann explained, adding, “It’s waterproof, kid-proof, and pet-proof. It does many things that other floors just can’t do!”
Here at TISE, Jamann highlighted COREtec’s newest offering: COREtec Stone. This product is meant to mimic natural stone, but with the same benefits as the rest of the COREtec line. “COREtec Stone is quieter and lighter underfoot,” Jamann told us. Remarkably, it looks exactly like natural stone!
If you have kids, pets, or are constantly worried about ruining your hardwoods and natural stone flooring every time you track mud and rain inside, COREtec’s WPC products are definitely a smart choice to make.
As a bonus, COREtec floor panels aren’t just easy to “live on,” they’re also easy to install.
To learn more about COREtec flooring, visit their website: COREtecfloors.com and order up to 3 flooring samples for free! COREtec also sells direct to retailers and serves 7,000 retail areas across the United States. Click here to find a retailer near you.