By Janice Harris
As a century-old company, Electrolux has been around long enough to make a name for itself. You’ve seen the commercials. You’ve browsed the product offerings at large retailers nationwide. You may even own one or more Electrolux products. Electrolux is a name every homeowner had heard; and that’s because they manufacture high-quality, effective, and simply beautiful products.
It’s no surprise that Electrolux was at the 2018 Kitchen and Bath Industry Show in Orlando, Florida. After all, they’ve been showcasing at KBIS for over 20 years! But what was surprising was the sheer number of people at the booth. According to Eloise Hale, head of corporate communications for Electrolux, “This booth is always full of people and energy!”
Thankfully, we were able to break away from the crowds and chat with Eloise one-on-one. She’s a great resource for all things Electrolux, and her passion for her company and the products they manufacture was 100% contagious. Here’s what we learned from Eloise about America’s premium appliance company, Electrolux.
Electrolux is More Than Just a Company
What appliances does Electrolux produce? The question should actually be, what don’t they make? The Electrolux brand has been around for 100 years. During that time, the single brand turned into a brand family that includes well-known companies like Frigidaire, Eureka, and Phillips.
Whether you need a refrigerator, a washing machine, or a vacuum cleaner, the Electrolux family of brands has what you’re looking for.
Electrolux is actually headquartered in Sweden, but it’s all manufactured on U.S. soil in places like Kinston, North Carolina, Memphis, Tennessee, and Anderson, South Carolina.
Meeting Consumer Demands
What makes the company so special is the way they develop and infuse design elements common in both the U.S. and Europe to meet consumer demands. Or, as Eloise puts it, “We bring our professional heritage into a consumer’s home.”
The Electrolux brand, for example, incorporates European heritage and a Swedish design ethic to produce a clean and timeless design. “We’ve brought those aspects into our Electrolux products to make them clean, polished, and high-end,” Eloise explained.
But for consumers who are more interested in ease, simplicity, and need a product that can take some wear and tear, Electrolux offers the Frigidaire brand. Eloise told us, “Our Frigidaire products are much more practical, but they’re also beautiful.” All Frigidaire products are designed here in the United States to meet the demands of the average American family.
Electrolux at KBIS
KBIS is a big deal for Electrolux. According to Eloise, “we have a strong history here.” This history helps draw in the crowds of consumers, distributors, and other customers eager to see what’s new on the Electrolux docket.
New products for 2018 include a completely revamped Frigidaire line. “We stepped back and decided to introduce new innovations and invest in high-quality,” Eloise explained. “We’ve really brought the whole line up.” This is evident throughout the line in details such as color. In fact, Electrolux is one of the many companies helping to bring black stainless steel to a mainstream audience.
Another innovation is the laundry pod dispenser-equipped washing machine. “We’re taking it up a level. Now, a consumer can use a laundry pod, have the pod dissolve and agitate, and then it will go directly into the washing machine.”
As you can see, Electrolux is determined to meet consumer demands—and they do a phenomenal job of it!
Thank you, Eloise! We look forward to seeing you in 2019!