By Tina Jepsen
Furniture, Lighting & Decor Magazine, a publication that launched back in 2017 after rebranding, features industry trends that influence the work of designers, manufacturers, and buyers. The magazine’s in-demand, timely, and relevant content is available online and through a print publication of the same name.
Leading the charge at Furniture, Lighting & Decor is Editor-in-Chief, Nicole Davis, who brings years of experience and passion for the industry to the table.
During an exciting interview at the Summer Market in Las Vegas, House Tipster host and President of Arch-Interiors Design Group, Christopher Grubb spoke with Nicole about her publication, the importance of trade shows, and the changing industry marketplace.
Christopher is a big fan of Furniture, Lighting & Decor. “I love the publication, and I appreciate how you blend the pieces together [in each issue],” he iterated. He pointed out that few publications produce such strong online and print versions.
Of course, the design industry is very tactile, which is a large reason why 50% of Furniture, Lighting & Decor’s readers prefer the print edition.
According to Nicole, the concept behind the publication is simple. “We want to cover the whole home for trade professionals,” she explained. Nicole does this by taking a horizontal approach and featuring all aspects of home design, furniture, and decor, as opposed to a vertical one.
To ensure she’s meeting the demands of her audience, Nicole spends a lot of time looking for what’s “coming next” in the industry. “I’m at every show, and I walk around 10-hours a day looking at what’s new in terms of colors, materials, and patterns,” she explained. Her team also loves to hear from their designer-readers about what they’re loving.
A Changing Industry
Nicole was part of an engaging panel discussion at Market that was moderated by Christopher Grubb and including Thomas Wolosik from House Tipster, Andrea Guardiola from Zuo Modern, and Global Trend Ambassador, Patti Carpenter. The conversation centered on the topic of adapting, changing and thriving in the ever-changing sphere of furniture and design.
In their one-on-one exchange, Christopher wanted to hear more about Nicole’s take on the changing industry and the adaptations she anticipates.
For starters, Nicole notes that new consumer populations such as millennials are shopping online more than ever before, but “they also want to go into a retail store to touch items.” Companies such as TOV Furniture are aiming to appeal to this burgeoning subset by providing a fun, engaging experience at Market, industry trade shows, and at their own showrooms.
Another way companies are meeting new consumer needs is by combining technology and tactile experiences. Christopher emphasized that technology is growing, but brick and mortar stores still provide a high level of experience that people want.
Nicole mirrored this sentiment, stating that she believes hybrid interior design studios + retailer spaces are poised to start selling a lot of product without the large overhead of traditional stores. She’s noticed that these outfits are becoming increasingly successful, so be on the lookout for them in the months and years to come.
Staying Ahead of the Curve
Regardless of the changes happening in the industry, Nicole and her team at Furniture, Lighting & Decor are ahead of the curve.
Their online and print publications are full of the latest industry news, informative podcasts, and engaging videos for industry insiders and amateur design enthusiasts alike, so don’t hesitate to check it out for yourself.
It’s definitely an exciting team to be a part of the design industry, and we’re glad Nicole is helping guide us through the trends and news we need to know about.
To subscribe to the publication or to read the latest news in product design from Furniture, Lighting & Decor, follow this link.
Tipster TV has released the full video coverage from our special interview, and we wanted to pass along a link to the conversation:
As always, we want to extend our gratitude to Christopher Grubb and Nicole Davis for their time and perspective.