Evolving Full Circle: Pella Goes Back to its Rolscreen Roots

Pella goes back to its rolscreen roots, and we learn more about their newest collections at AIA.

By Tina Jepson



When it comes to windows, there’s one brand that’s a household name wherever you go in the United States: Pella.


According to Alan Pickett, the Director of Architectural Business Development at this Pella, Iowa-based company, Pella’s 90+ year history is all about evolution and adaptation.


When Pella was founding in 1925, “The innovation at the time was a rolscreen that rolled out of the way when you didn’t need it, but that [product] evolved into the windows that people know us for today,” Alan explained to the House Tipster Media Team at the 2018 American Institute of Architects annual convention in NYC.




Pella at AIA

Pella is no stranger to this event. In fact, Alan makes it a point to come to AIA each and every year because it’s a great place to support architects by giving them the tools and products they need to complete their design visions.


During this particular expo, Alan is promoting Pella’s improved and streamlined Architectural Design Manual, which was reduced by a third from its original version. The manual includes an augmented reality feature that reads more like a coffee table book, but with the data that architects and designers need.




New Products and Collections

This year at AIA, Pella is showcasing a new product that goes back to their roots: a window with an integrated rolscreen.


“When you move the window sash, the screen comes along with it, and when you close the sash, the screen goes away,” Alan explained. This is great from an aesthetic perspective because screens are often seen as a detraction from a truly beautiful window and view. This innovative product is available from Pella for both commercial and residential properties, meaning that anyone can get their hands on them!


Alan also showed us two lines that Pella was promoting at AIA: Reserve and Contemporary. Reserve features a historically accurate clad-wood design that’s perfect for historic houses and commercial properties. At the opposite end of the spectrum is Contemporary, which meets a market need for squared edges and thin lines. “We’re proud of these products and are happy to show them off,” Alan told us.


It was great to learn more about Pella and the products and services they offer professionals and homeowners alike. To learn more about Pella, check out their website. You can also watch a video snapshot featuring our interview with Alan by following this link.


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