Miele: More than Just Vacuums

Miele, the premier floor care manufacturer, offers a surprisingly vast product line ideal for the everyday homeowner as well as commercial enterprises.

By Dan Glennzig

 

Everyone loves a powerful vacuum and a functional cooktop, but did you know that Miele, an appliance manufacturer from Germany, has set the standard for quality home appliances since 1899? Chances are, you’ve come across a Miele product a time or two before.

 

As a family owned and operated company, Miele is currently managed by a fourth-generation descendant of founder Carl Miele. Today, Dr. Markus Miele joins a strong management team dedicated to maintaining the same reliable products combined with modern technological components.

 

Miele products have always stood out to our House Tipster team because they’re among the most well-made products on the market. But meeting Kelly Lam, Vice President of Marketing for Miele, Canada, at the Interior Design Show Vancouver was the icing on the cake. Kelly showed us some of Miele’s newest products for the Canadian market and gave us some great information on his company’s values and vision. After our conversation, we were completely convinced that, above all else, Miele is genuinely dedicated to quality and customer satisfaction.

 

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Plus, Miele isn’t just about vacuums (although they’ve essentially mastered them). Their product line is, in fact, ginormous. If you’re in the market for a home appliance, there’s no better place to start than with Miele.

 

A Versatile Lineup

“Here at Miele, we provide a complete end-to-end solution for our consumers,” says Kelly. What does this include? They make everything from the floor care products like the vacuums we mentioned before, to dishwashers, laundry machines, and a wide range of cooking products such as built-in coffee makers and innovative cooktops.

 

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Consumers aren’t the only ones benefiting from Miele’s thorough, technology-based approach to appliance production. According to Kelly, they also lead the industry with products for professional environments such as hospitals, restaurants, and laundry facilities.

 

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The versatility of their products isn’t just based on the end-user. They also create custom sizes for each market they sell in. For example, Miele creates space-efficient pieces for the European consumer and larger items for North America. Kelly tells us, “One of the advantages of us being a European-based company is that we can provide the efficiencies of space, starting with 24-inch cooktops for condos and other small footprint cooking areas. On the flip side, we do a lot of specific development for the US and Canada, including our 48-inch Miele range.”

 

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Aside from offering a top-notch product, Miele adds a little extra. “We provide the product, but we also want to give the customer an experience.” This means that when you purchase something made by Miele, you’re investing in a lifestyle product that adds functional elegance and timelessness to your home.

 

New Additions

Kelly tells us, “We’ve been producing vacuums for 90 years, but we’re excited to introduce our first ever bagless vacuum [at IDS Vancouver].” The Blizzard CX-1 combines the power of a traditional Miele vacuum with clean, bag-free technology. This means you don’t have to swim in dust and dander every time you go to empty the machine. CX-1’s bin is hygienic and easy to clean, so floor care is a whole lot easier with this product.

 

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Another new addition to the Canadian market is the W1 and T1 washer and dryer. Laundry care has always been an essential part of Miele’s product lineup, but with these particular machines, consumers are getting the best of heat pump technology and targeted cleaning. The result is cleaner clothes that are less damaged and appear as vibrant as the day you got them.

 

As of now, the Blizzard CX-1, the W1, and the T1 are available everywhere, including Europe and North America.

 

Miele is a well-regarded company that has revolutionized the home appliance industry for over a century. But what truly sets them apart from the competition? Per Kelly: “The one thing that makes Miele unique is that we’re still family owned and operated. The investments we make in the long-term for our products make a world of a difference.”

 

 

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