Zuo teams up with House Tipster at Las Vegas Market
Home Accents Today staff, July 27, 2018
Furniture and home décor manufacturer Zuo is collaborating with home improvement website House Tipster at the Las Vegas Market.
“Our largest focus for 2018 is in marketing our new technology Zuo 360 Virtual Rooms and Zuo 3-D Models. Seeing what House Tipster’s technology was able to do with our 3-D Models is very impressive,” said Zuo CEO Luis Ruesga. “Working with (Zuo marketing director) Serena (Martin) to develop the Zuo Industry panel topic included finding a diverse selection of panelists. We also found, after our High Point Marketing Panel, that our customers’ feedback – they wanted to learn from our experience. Celebrating that, in only 13 years, we have been able to continue to grow while mentoring, teaching, and leading our customers with innovation. Regardless of the customer base or size of their company, giving our customers the tools for success is just part of our Zuo philosophy.”
On July 30th from 3:30 to 5 p.m. in WMC C174, the panel, “How to Adapt to a Changing Industry” will cover the State of the Industry and how to adapt, change and thrive in a growing furnishings market. Zuo’s production and partnership with six diverse and experienced panelists, deliver various points of view; including retail, manufacturing, product development, branding and licensing, trend forecasting, publishing, innovation and technology.
“When Christopher Grubb, House Tipster and I first began to brainstorm on this event, we wanted to speak to the changes in our industry and how technology is influencing our brands. With further discussion and as we began to build our panel; our overall focus grew to include a larger scope with influences across our diverse industry,” Martin said. “Manufacturing, retail, sales and marketing, and the media and trends that influence us; are all changing an incredible rate. With the acceptance of impressive cast of panelists we finalized our topic to help attendees learn how to adapt, change and thrive in a growing furnishings market.”
A post-panel cocktail reception and House Tipster smart tech event will follow from 5-7 p.m. in Zuo’s WMC A442 showroom.